Insurance Group Policy Program - 2024 (please note - 2025 policy is coming soon and may have pricing updates or other changes!)

The Wisconsin Farmers Market Association offers a group insurance policy with the Minnesota Farmers’ Market Association for member markets and member vendors through Advantage 1 Insurance Agency. The policy is underwritten by West Bend Mutual.

Policy Features

General Liability Insurance including Products and Completed Operations

  • Limits of Liability
    • $3,000,000 general aggregate limit
    • $3,000,000 products and complete operations aggregate limit
    • $1,000,000 each occurrence limit
    • $1,000,000 personal and advertising injury limit
    • $2,000,000 umbrella each occurrence limit
  • $250 deductible for property damage
  • Policy term: January 1, 2024 to December 31, 2024
  • Group Policy
  • Excess Policy

Additional Policies Available

Advantage 1’s group policy has some limitations and cannot insure:

  • Complex markets
  • Ready-to-eat foods (food & beverage service)
  • Cottage foods not sold at a market
  • Kombucha
  • Cosmetics, body care products
  • Tinctures
  • Knives

Coverage Guidelines and Eligibility

To be insured on the WFMA group policy, the following guidelines apply. This is a summary of insurance and the actual policy language holds true above all summarized language.

  • A vendor must be a WFMA member to be eligible for this member benefit.
  • Premiums will be charged as a flat amount for the policy period.
  • No refunds for cancellations.
  • No reduced premiums for late entry into the policy period.
  • Premiums noted include all processing fees and state taxes.
  • The above coverages are the only coverages offered. Any coverage requested in the application that differs from the above is not included.
  • Vendors will have coverage at any established farmers market or established farmers market-type event in the states of Wisconsin and Minnesota.
  • Only small, one-of-a-kind, non-mass-produced crafts will be permitted to be sold.
  • Only locally grown/raised products are eligible for sale.
  • No resale of wholesale purchased items.
  • No concessionaires are eligible. For example, vendors who sell pizza, hamburgers, or beverages like coffee or lemonade meant to be consumed onsite while at the market are ineligible for this program.
  • No coverage for cosmetics or body care products (soap, lotion, etc.).
  • Coverage is not valid for sales from your home or farm, for commercial kitchens, or for crops; coverage is only valid at established farmers markets or established farmers market-type events.
  • This is not for vendors who have a store front, as the market is just another selling location. These vendors must obtain coverage through their business insurance.
  • Insurance is only valid in the states of Wisconsin and Minnesota (although a vendor may live in adjacent states).
  • Vendors must comply with applicable rules and regulations with the Wisconsin Department of Agriculture, Trade and Consumer Protection (or Minnesota Department of Agriculture if selling in Minnesota) and Wisconsin Department of Health Services (or Minnesota Department of Health if selling in Minnesota).
  • A certificate of insurance will be emailed or mailed to you as your proof of insurance.

COST TO VENDORS:

Premiums, Fees and Options
All policies require:

An annual WFMA membership of $25
+ Admin fee of $35
+ Vendor Insurance:

Vendor Insurance I $69.54 (Food-Unprocessed) = TOTAL $129.54

Food-Unprocessed: Vendors who grow their own food products and do not process them. Food goes directly from the ground to the stand. Examples: tomatoes, apples, potatoes, flowers, and plants.

Vendor Insurance II $107.48 (Food-Processed) = TOTAL $167.48
Vendors who grow their own food products and perform processing before sale. Examples: jam, jelly, honey, maple syrup, bread, baked goods, spices, and canned goods.

Vendor Insurance III $158.05 (Crafts, Food-Unprocessed / Processed) = TOTAL $218.05
Crafts, Food-Unprocessed/Processed: Vendors who grow and/or process their own food products AND/OR sell small, one-of-a-kind, non-mass-produced crafts. Examples: jewelry, birdhouses, candles, and hand-made wearable items.

  • A farmers market must be a WFMA member to be eligible for this member benefit.
  • Premiums will be charged as a flat amount for the policy period.
  • No refunds for cancellations.
  • No reduced premiums for late entry into the policy period.
  • Premiums noted include all processing fees and state taxes.
  • The above coverages are the only coverages offered. Any coverage requested in the application that differs from the above is not included.
  • Markets: maximum of two locations per market.
  • Market size is limited to the “average number of vendors per event multiplied by the number of events in the policy year” being less than or equal to 1,500.  Examples:
    • a.    Eligible market: 20 vendors x 75 events = 1,500
    • b.    Ineligible market: 30 vendors x 52 events = 1,560
  • Insurance is only valid in the states of Wisconsin and Minnesota.
  • Farmers markets must comply with applicable rules and regulations with the Wisconsin Department of Agriculture, Trade and Consumer Protection (or Minnesota Department of Agriculture if selling in Minnesota) and Wisconsin Department of Health Services (or Minnesota Department of Health if selling in Minnesota).
  • A certificate of insurance will be emailed or mailed to the market contact as proof of insurance.

COST TO MARKETS:

Premiums, Fees and Options
All policies require:

An annual WFMA membership:

  • Small Market Membership (under 35 vendors annually) - $35
  • Large Market Membership (35 and over vendors annually) - $75
  • Multiple Markets (organization that runs 2 or more markets with multiple days, locations, and/or seasons) - $100

+ Admin fee of $35
+ Market Insurance $195.99

Small Market Membership TOTAL = $265.99
Large Market Membership TOTAL = $305.99
Multiple Markets TOTAL = $330.99 
(please be sure your market isn't considered "complex")