Since 1972, the Dane County Farmers' Market has worked to provide Wisconsin producers a thriving alternative marketing opportunity and improve the variety, freshness, and taste of produce available in the region.

The Dane County Farmers’ Market on the Square is a Saturday and Wednesday tradition in Madison, Wisconsin. You’ll find the season’s best bounty of vegetables, flowers, meats, cheeses, and specialty products from approximately 275 vendors throughout the year. Over 150 members attend every Saturday. All of the items for sale are grown, raised, and produced in Wisconsin by the person behind the stand.